The important aspect of this product is that it brings “traditional” play products such as books, interactive songs and experiential toys into the digital age through an integration of hands-on products and complementing digital material. It is this combination that reflects current relevance, and the expectations and reality of parents and children today. It’s an all-round, multi-faceted, diverse media, total sensory awareness approach.

Many customers have bought – and loved – this “total experience set” as a newborn gift because parents get value and can use it straight from the newborn stage too – new babies love hearing a story from a book or hearing a song – through to toddler time, with the plush toy cow (a favourite bedtime cuddler), then later experiencing the song and book come to life with the videos which complement all the other products in this set!

Children love this cow with personality and the adventures she gets up to – by the final page she is a soggy, smelly, sneezy, ringing, swishy, noisy, dirty, munchy, itchy, black and white cow!

It’s an easy read-aloud story with hilarious illustrations and large print too! The book has a quality cover, thick paper pages, safe binding. The plush cow character is 21cm in size and has stitched eyes and no loose parts – ideal for littles! And the videos have versions with and without the lyrics on the screen. The lyrics make learning the words easy for adults and encourage children who are learning to read.

This “Black and White Cow” signature set is designed to grow with your child and add something at each new developmental stage, building on what they know already. Therefore, we also provide lots of guidelines with our sets for maximising the learning opportunities. “Tips and Ideas” for our products are provided so adults learn how best to use our material to get their best the value, involve them together in the bonding “play and learn” experience and show the different ways the product can be used from birth to age 7, using fun learning, giving kids multiple ways to make connections, have different sensory experiences and learn concepts. We also have resources and ideas on our website for supporting parents, general child development, and parenting skills.

There’s lots of extra fun to be had, such as….. find the butterfly hidden on each page, or look for the shapes on the barn, count the haystacks, try to predict the new word added with each clue given, or simply enjoy reading through the story, with or without the song at the same time. You can find suggestions on our website about how to use the complete set for extra fun and learning opportunities – see the menu “Tips and Ideas”.

Click below on the first image below for an inside look at the book, and hear the song that is part of this complete set.

And if you click on the following image, the first video is one of the Black and White Cow videos that are in the set. Your copy of course does not have ads or promotions. And you can then play them easily on your devices anytime and offline.

Or you can have BOTH, plus the 15-song album (which has matching animations to many of the songs), in our “Ultimate Play and Learn 18 Piece Set”As with all of our Signature Sets, you can start using them from birth and introduce each complementing piece as your child reaches that developmental stage. Or, for the child 2 or 3 years onwards, you have everything at your fingertips to provide a multi-faceted ‘Play and Learn’ experience straight away.